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Nike’s video on Facebook – Is Nike cheating? I say yes!
I picked up a tweet from Jean-Philippe (JP) Maheu, CEO of Publicis Modem, about a great execution by Nike on a Facebook video. I have a lot of respect for JP, having followed his career and hearing...
View ArticleIs your blog believable?
By Kristen Carter Have you ever clicked onto a blog , read a few sentences, and immediately clicked off thinking “Wow, that author had no idea what he or she was blogging about“? Because virtually...
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Our business blogging software really is incredibly easy to use – case study
One of the things that drives me nuts about most software is the disconnect between the technical coders and the nontechnical users. Have you ever bumbled around inside Facebook or Flikr? I have....
View ArticleHow to run a business blog with minimal time
I read a blog post today by Lee Odden on his Top Rank Online Marketing Blog and I felt compelled to post about it. It’s not often that I agree with everything in a blog post but Lee really nailed it...
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Remembering Your Purpose is Essential for Your Business Blog
Ross Furlong of blogstar.co.uk, recently posted a great infographic about business blogging in one of the LinkedIn groups that I follow. With the post, he asked a good question: are corporate blogs an...
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Social Media Strategy: 3 Things to Know Before Diving In
Having spent some time in the military, I’m all for differentiating between social media tactics and social media strategy. When it comes to social media, however, many companies overlook, or are not...
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Content 101 | The 3 C’s of Content Marketing Strategy
Did you know that teachers are the ultimate content marketers? It’s true! They generate squillions of activities, assignments, and assessments in order to move their students toward that noble but...
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Backwards Content Marketing: Start With the End in Mind
In my earlier post, Content 101, I mentioned the 3 C’s of large-scale content marketing strategizing. Today I’ll dive into day-to-day content planning, once again borrowing some principles from the...
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K-W-L: 3 Things Content Marketers Need to Know About Their Prospects
Amy Harrison recently gave us 5 Things Every Copywriter Needs to Know About Their Prospects based on Lagos Egri’s 1946 book, The Art of Dramatic Writing. She casts prospects as protagonists in their...
View ArticleAre you an expert? Does your blog audience know that?
If you’ve spent any time at all in a single career course, then you’re probably an expert in your own right. With Content Marketing, you can capitalize on that expert status and fill post after post...
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